Athletes’ attitudes toward prosocial behavior in sport

Authors

DOI:

https://doi.org/10.33910/1992-6464-2025-216-105-117

Keywords:

prosocial behavior of an athlete, moral norms in sport, sports ethics, sports behavior, psychology of sport

Abstract

Introduction. The personal development of athletes, their orientation toward moral norms, and their engagement in prosocial behavior in sport are gaining increasing attention. This article explores trends in athletes’ prosocial behavior, analyzing their ideas, motives, attitudes, and sports experience.
Materials and Methods. The study involved 528 active athletes aged 18 to 35, including both qualified and amateur participants, such as members of Russian national, regional, and university sports teams. For the purposes of this study, the authors developed the Image of a Modern Athlete questionnaire, which included 25 items designed to assess the respondents’ knowledge of sports ethics norms, their athletic motivation, and their experience of prosocial (helping) behavior during competitions.
Results. The study found that athletes’ attitudes toward prosocial behavior in sport are generally positive. For 80% of participants, playing fairly and demonstrating respect and nobility toward opponents were considered important, alongside the desire to win. Fair play was more strongly associated with adherence to rules than with helping behavior. The most commonly cited examples of giving and receiving assistance included helping with sports equipment, sharing water, accompanying injured athletes, and offering moral support. At the same time, half of the respondents agree with the statements that in sport one must follow the principle of ‘victory at any cost’ or ‘winners are not judged’. Factor analysis identifies three components in athletes’ attitudes toward prosocial behavior: physical assistance to an opponent, moral support for an opponent, and unsportsmanlike behavior towards an opponent. The leading motive for prosocial behavior was adherence to high moral norms and values. While athletes recognized the importance of fairness, respect and cooperation within the sporting environment, they were not always willing to sacrifice victory or personal achievement, often prioritizing success in sport.
Conclusions. The adoption of ethical standards of fair play, the cultivation of moral awareness, and the promotion of prosocial behavior can help shape the perception of sport as an institution of positive socialization and humanization of society.

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Published

2025-08-25

Issue

Section

Pedagogical Sciences

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